A 1,400 member national association devoted to advancing the education and treatment of pediatric patients with skin, hair and nail disorders.
How it happened
HollandParlette took over management of the SPD in 2006 after their leadership concluded that the society could not continue to develop and mature while being managed by a single administrator out of her home. Since that time, HollandParlette has helped to increase the overall membership of SPD by 150%, increased attendance at the group’s two annual educational meetings by 50% and increased fundraising dollars secured by 40% by designing and implementing a coordinated annual Industry Partnership campaign.
HollandParlette recommended and oversaw a revamp of the SPD’s organizational structure in 2013, designed to provide more accountability for projects and initiatives and allow increased volunteer involvement by members. We also have worked with SPD leadership to design dynamic and achievable Strategic Plans that allow for continued growth.
During HollandParlette’s time as association managers, the SPD has added over $800,000 to their financial reserves and the group’s annual budget has almost doubled from $580,000 to over $1 million.
Recent Accomplishments: SPD Strategic Plan
FINANCE & ADMINISTRATION
Integrated PeDRA as research arm in organizational structure
Increased Foundation donations by 30%
Increased average pharmaceutical fundraising to over $250,000 per year
EDUCATION & CAREER DEVELOPMENT
Hosted successful World Congress of Pediatric Dermatology meeting in Chicago (1,500 attendees)
Obtained approval for ACGME to accredit our fellowship programs
Created 30 Patient Perspectives handouts; translated into different languages
Developed a number of “Ask the Expert videos”
Created new facilitated peer mentoring groups
WORKFORCE & SPECIALTY ADVOCACY
Created medical student mentorship and travel awards to allow earlier exposure to pediatric dermatology
Created new Leadership Forum to identify and train younger members
Implemented partnership with Health Volunteers Overseas
Nominated several SPD members for national leadership positions
MARKETING & COMMUNICATIONS
Hired a Public Relations firm (The Rosen Group)
Implemented a number of improvements to the content, delivery and quality of the journal
Revamped and renamed the newsletter (PediDerm Pulse)
Instituted a weekly quiz on social media
MEMBERSHIP & PRACTICE MANAGEMENT
Increased membership to over 1,400
Produced 2020 Pediatric Dermatology Physician Compensation Report, the largest data set of compensation and production information for pediatric dermatologists in the history of the specialty
Increased interaction with Patient Advocacy Groups, including an Advocacy Village at World Congress and inviting groups to attend SPD Annual Meeting each year
RESEARCH
Held 5 successful PeDRA conferences
“Pan-PeDRA Big Study” on stigma of disease for children with skin conditions
Increased the amount of internal funding for SPD/PeDRA research grants from $85K to $125K
Created Weston Career Development Award
Leadership Testimonial
“HollandParlette has been a transformative force for the Society for Pediatric Dermatology (SPD). Since beginning our partnership in 2006, SPD membership has more than doubled; annual and semi-annual conference attendance has been growing by leaps and bounds; our website has been polished; critical communications within our executive board and among members have been streamlined; and development efforts continue to grow under their supervision. HollandParlette has been a crucial catalyst throughout this entire organizational, financial, and administrative evolution. Most importantly, they not only get the job done, but they are a pleasure to work with. I can’t imagine our society working without them.”
Albert Yan, MD
Children’s Hospital of Philadelphia
SPD President, 2010-2011
Vice Chair, 13th World Congress of Pediatric Dermatology