A 2,000 member national association devoted to advancing the education and treatment of pediatric patients with skin, hair and nail disorders.
How it happened
HollandParlette took over management of the SPD in 2006 after their leadership concluded that the society could not continue to develop and mature while being managed by a single administrator out of her home. Since that time, HollandParlette has helped increase overall membership from 650 to 2,000, doubled attendance at the group’s two annual educational meetings and increased fundraising revenues from $200,000 to $700,000 per year by designing and implementing a coordinated annual Industry Partnership campaign.
HollandParlette recommended and oversaw a revamp of the SPD’s organizational structure in 2013, designed to provide more accountability for projects and initiatives and allow increased volunteer involvement by members. We also have worked with SPD leadership to design dynamic and achievable Strategic Plans that allow for continued growth.
During HollandParlette’s 2 decades as association managers, the SPD has added over $1 million to their financial reserves and the group’s annual budget has increased from $580,000 to over $1.3 million.
SPD Leadership Team at 2025 Strategic Planning Retreat
Recent Accomplishments: SPD Strategic Plan
MEMBERSHIP & PRACTICE MANAGEMENT
Produced 2025 Pediatric Dermatology Physician Compensation Report, the largest data set of compensation and production information for pediatric dermatologists in the history of the specialty
Report | InfographicCompiled special historical retrospective to help celebrate SPD’s 50th anniversary (2025)
”A History of Community, Camaraderie, and Caring for Children”
WORKFORCE & SPECIALTY ADVOCACY
Secured formal representation in the AMA House of Delegates (2024)
Rolled out new 3-year Dermatology Residency Track with Pediatric Dermatology focus to help address the workforce shortage
MARKETING & COMMUNICATIONS
Featured in 114 articles / 169 million impressions in 2024
-Yahoo! Lifestyle, Consumer Reports, Prevention, HCPLive, Dermatology Times, Medscape, MDEdge, Healio, and CBS News among many othersPublished special supplement issues of Pediatric Dermatology (journal) on Alopecia Areata and Epidermolysis Bullosa
EDUCATION & CAREER DEVELOPMENT
Record Annual Meeting attendance (700) – Toronto / 2024
Patient Perspectives online library now includes over 70 handouts, translated into different languages
Created and implemented quarterly Virtual Journal Club
Leadership Testimonial
“HollandParlette has been a transformative force for the Society for Pediatric Dermatology (SPD). Since beginning our partnership in 2006, SPD membership has more than doubled; annual and semi-annual conference attendance has been growing by leaps and bounds; our website has been polished; critical communications within our executive board and among members have been streamlined; and development efforts continue to grow under their supervision. HollandParlette has been a crucial catalyst throughout this entire organizational, financial, and administrative evolution. Most importantly, they not only get the job done, but they are a pleasure to work with. I can’t imagine our society working without them.”
Albert Yan, MD
Children’s Hospital of Philadelphia
SPD President, 2010-2011
Vice Chair, 13th World Congress of Pediatric Dermatology