CoreNet - Northern California Chapter

Realizing Opportunities

In 2008, the leadership of the CoreNet Global Northern California Chapter recognized that they had opportunities for significant growth – but lacked the professional infrastructure to implement many of the ideas and initiatives that had been proposed.  CoreNet’s volunteers – who had full time jobs in the industry – only had the bandwidth to do so much for the chapter.

HollandParlette was hired to provide the association’s first full service management support, which allowed the association’s leadership to focus on strategic initiatives instead of administrative details. The partnership resulted in immediate success that has been sustained overtime in areas such as:

  • Membership – a 65% increase from 2008 to 2016

  • Education and social networking opportunities – more than tripled the amount of events held annually while also seeing considerable growth in attendance

  • Annual sponsors – More than doubled the number of annual sponsors accounting for almost 50% of the CoreNet’s annual income.

  • Building the associations assets – Since 2008, CoreNet’s total assets have grown by over 300% even as annual expenses have grown considerably due to more activity.

  • High profile events that draw the top leaders in the field – The bar has been raised each year with regard to meeting venues and overall quality including the association’s signature Awards Dinner that has grown steadily from 300 in 2008 to over 700 in 2016.

Throughout this significant growth, HollandParlette has been able to scale our services to by adding additional staff, services and expertise to keep momentum without missing a beat. A wonderful partnership and a true success story that continues to be written!


An exciting 9-year partnership that has seen remarkable growth on almost every level.