Alison joined the HollandParlette team in 2010 and currently serves as Executive Director. She became a Certified Association Executive (CAE) through the American Society of Association Executives (ASAE) in 2017. She leverages diverse experience from working with several associations, but her specialties include operations management, communications, database and website management, and the production of online education, including webinars and virtual conferences. A San Francisco Bay Area native, Alison holds a Bachelor of Science in Marketing from Santa Clara University in Santa Clara, CA. She has earned the Certified Virtual Events Producer (CVEP) designation.